GenTrust
Multi-Family Office • Wealth Management
Company Overview
Scaling Operations for a Growing Firm
GenTrust is an investment-focused multi-family office providing institutional-quality solutions to a select group of ultra-high-net-worth individuals and families. As a rapidly growing firm, leadership continually seeks ways to improve efficiency and streamline operations.
In previous years, GenTrust's monthly close process was highly manual, time-consuming, and prone to some inefficiencies. As the business expanded, it became clear that a more scalable and efficient solution was needed. With a lean finance and accounting function, the team often spent several weeks and close to 30 hours closing the books, often at the detriment of more strategic and growth initiatives.
"Bean's deep understanding of the daily challenges accountants face, combined with their agility in implementing the right technology solutions, makes them a valued partner for our back-office operations."
The team needed a solution that could automate repetitive reconciliation tasks, centralize document storage, and provide an organized workflow that adapts in real time, all while maintaining the accuracy and precision expected by their ultra-high-net-worth clients.
Automation That Transforms Operations
By implementing Bean and reallocating firm resources to specific parts of the month-end close process, GenTrust has both automated a material portion of the reconciliation process and lowered time to close to within 5 business days.
The ability to assign tasks, centralize document storage, and maintain an organized workflow that adapts in real time has been transformative, greatly enhancing both accuracy and efficiency across the finance team.
Today, the team can dedicate more time to strategic, long-term initiatives, continuing to build the foundation for a best-in-class multi-family office.
Automated Reconciliation Process
Bean automated a material portion of the reconciliation process, eliminating repetitive manual tasks and freeing the team to focus on higher-value work.
Better Internal Alignment
Improved resource allocation across accounting and finance functions, including accounting transformation and FP&A initiatives.
Strategic Focus Restored
With 15+ hours per month given back, the team can dedicate more time to strategic, long-term initiatives, continuing to build the foundation for a best-in-class multi-family office.
The Impact
Bean transformed GenTrust's monthly close from a multi-week, 30-hour process into a streamlined 5-day operation. With automation handling the heavy lifting, the lean finance team reclaimed 15+ hours every month for strategic initiatives.
The result: 50% reduction in close time, better internal alignment, and the bandwidth to focus on long-term growth and impact.
